Do you already know how other websites managed to be in the first places of the search engines lists?

Here we will answer that concern. Do not wait any longer and Position yourself on the Web!

What is SEO?

It is a method of optimization in search engines and has been changing progressively in recent years, always looking to improve the visibility of web pages, thinking of providing the best quality to the user.

Basic Factors of Organic Positioning in Search Engines

  • The Authority: It is based on the popularity of a website. The more popular the information, the more valuable it is. This factor is enhanced because it is driven by the user's own experience. It makes the search engine take more into account because a content is more important if there is a greater number of users who have found it useful.

  • Relevance: This starts at the moment in which a page faces a given search. This is not simply that a website contains a lot of times the term sought, but that the search engine has several factors that make it reach it as an option to the user in his search and also take into account the load time, user experience, optimization of keywords included in the content, that is, it is the search engine who can determine this.

what is organic positioning
SEO optimized website

Do you know what you would achieve with an Optimized SEO Website!

Know the importance of Organic Positioning. Do not leave with doubt!

  • Generate utility to your website, not only for users, but also for search engines.

  • SEO helps search engines understand what each web page is about.

  • Create the best way for your users to find you, those users who are looking for what you offer.

If you're wondering why should you optimize YOUR Web Positioning

We'll start by explaining how Search Engines work

Search engines can be done two steps: crawl and index.

  • Tracking: Search engines search the web by tracking all web pages through the links they are made of Start the process with a list of web addresses from previous traces of other websites, feeling especially attracted to new sites and websites. changes in existing webs. It is in this step where the search engine decides which pages to visit, how often and how long they will crawl that web, that is why it is important to have an optimal loading time and updated content.

  • After the web has been tracked and the search engine has compiled the necessary information, these pages are included in an index.
    There they are ordered according to their content, their authority and their relevance. In this way the search engine is much easier to get content related to user searches. Previously the engines were based on the largest number of times a website repeated a word, but now they have innovated basing their indexes on various aspects such as date of publication, content of images, videos, animations or micro formats, but as main aspect give priority to the quality of the content But here everything does not end ... At the end of the process of tracking and indexing the algorithm begins to act, which is the computer process that decides which pages will appear sooner or later in the search engine results list, at this moment the most relevant ones are positioned.

optimize web positioning
Tools used for SEO

Do you have an Idea of the Tools that make up the SEO Positioning?

It sounds difficult, but it is very easy to Position Web Pages! We will divide the ideas into 5 groups that facilitate the use of these tools:

  • Strategy: Having a well positioned URL with a certain keyword, we have tools that will tell us this and avoid wasting time.

  • Semantics: This term refers to the keywords suggested by the search tool with which we can make our content more relevant.

  • Contents: A content rich in keywords generates vitality to the website, the writing tools indicate how to strategically use the keywords.

  • Backlinks: This is a factor that becomes a very important aspect to position websites. Provide information based on the data of your competition.
  • Technical problems: If a large amount of time is spent only improving the web positioning, you generate problems so that your website is traceable, you should also apply attention to integrate internal links and thus provide an excellent user experience

Now that we clarify your doubts about the Organic Positioning in Search Engines

Count on us, in Exposistemas we are experts in SEO Positioning! We have great experience in this area and thanks to that we manage to generate valuable results, providing success every day to companies that have trusted in the quality, professionalism and excellence that we offer them to grow their web marketing. We apply the best strategy for your Website!